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Last month for this column, I had the fun topic of
thanking Moms for all they do. Unfortunately, this month my
message isn’t quite so upbeat.
As we have all experienced, we are currently in an economic
climate where food and energy prices are skyrocketing while
home prices are declining. Food costs – particularly dairy
and those based on wheat, rice and corn inputs – are rising
at unprecedented rates. In 2007, we saw raw milk prices rise
massively over 2006. Last year in 2007, higher milk prices
cost Oberweis Dairy over $3 million (which is an
unbelievably huge number for our company), much of which we
did not pass along to our customers. Instead, we accepted
poor financial results for the year due to our efforts to
absorb much of the cost increase. We did this because we
hoped it would be temporary and – at the time – we believed
the cost increases would not be at significant as they have
been.
Unfortunately, the remainder of 2008 looks worse than the
second half of 2007, and we are unable to continue to absorb
the costs associated with more expensive raw milk.
Sacrificing quality to combat these high costs is not an
option in our company. Therefore, effective June 1, we are
instituting a 20˘ per bottle price increase in our stores
and through home delivery. We are hopeful that prices will
decline in 2009 as supply increases, but unfortunately even
economists are not completely united on 2009.
There are three primary causes to our situation. First, a
significant increase in demand (particularly from Mexico,
China and India) has put a strain on the available supply of
milk. Second, the price of corn has increased as ethanol use
has grown. Lastly, the value of the dollar relative to other
currencies has decreased making U.S. products more
attractive to international markets. These increasing
commodity prices have helped to drive up the price of farm
land, making the prospects for significant commodity price
declines a little less likely and the risk to farmers a
little greater if they purchase more land at these prices.
On top of the increase in raw milk prices, we have had to
bear a significant increase in the price of diesel fuel. We
must, unfortunately, increase our delivery charge slightly
to $2.99 to recover a part of that increase. If diesel fuel
stays at the current exceptionally high price, it is likely
that we will have to adjust the delivery charge again in the
near future.
There is a silver lining, however. We’re not experiencing
wide-spread significant inflation. Instead, what we are
really seeing is an adjustment in the economic value of food
relative to other goods. In fact, the U.S. economy as a
whole benefits from higher agriculture prices because we are
a net exporter. Decades and centuries back, consumers spent
a much higher percentage of their income on food. We believe
we are simply seeing a rebound of the food market and,
hopefully, that should normalize over the next year.
- Joe Oberweis
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* The FDA states "No significant
difference has been shown between milk derived from rBGH-treated and non-rBGH treated cows."
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